(SEO) for Walnut Creek businesses must focus on certain components in order to be successful. If you are unsure about how to improve your SEO efforts, then keep reading. There are three primary components that need will attention to be effective in your SEO campaign.

The most important component you will want to consider is content. Since search engines only see the text on your pages, good quality content that includes your keywords is essential. Keywords should be used in the title of the page, as well as in the unique, quality content. It is also important to add alt text to your image tags. Since search engines do not see images, the filename and the alt text need to be optimized to show what is there. These are also helpful for the visually impaired who may be using the internet.

Good quality content will not only help with ranking simply by being there, it will also help with another of the key components – link popularity. When people like what is posted on your website, they will share it with others. When people link to your website, whether it is on social media, personal blogs, or conversations in forums, these links make the search engines take notice. The more often a search engine crawler or spider (so named because it ‘crawls’ the ‘web’) gets to your site from other real sites (not link farms), the better your ranking will be. This effect is increased when others click through to your site. Links and shares are known as activity, and the more activity your site has, the better your ranking is likely to be.

The third component to consider related to SEO for Walnut Creek businesses is internal links, also known as navigation. In order for the search engines to find your pages and index them, they must be able to get to them, and they do this through links. If you have a page on your site that is not linked from anything, the search engine will never see it, and it will never be indexed, no matter how excellent the content on the page is. If you have a large site, it is to the advantage of both you (for SEO) and for visitors to your site to have a site map. This is a page that lists and links to all the pages on your site, making it simple for both visitors and search engines to find all the content you have to offer.

These three components – content, link popularity, and internal links – are the most important things to consider when you are working on search engine optimization (SEO) for Walnut Creek businesses.