You may have heard that ‘content is king’ when it comes to internet marketing. Using the right content can improve the ranking of your website on search engines in Danville and surrounding areas.

The fact of the matter is, if you have a website, you have content. Whether it is ‘king’ or not there depends on what type of content you have. The following guidelines can be used to improve your marketing strategy as well as website ranking on search engines.

Many people think of content as the written word but on the internet today, it is so much more than that. Today, content includes blog posts, videos, infographics, reports, E-books, case studies, white papers, podcasts and more. You may also be surprised to realize that cartoons can even fit in this category.

In the past, people turned to the encyclopedia or a library to learn about something. With the internet, those same people can view hundreds of encyclopedias and the contents of untold libraries at the click of a few buttons. The information available on the internet is vast. Thanks to search engines like Google, Yahoo, Bing and others it is easier and quicker to find the information you want.

Since people use the internet to research products, the more content you have on your website the more likely they’ll be to find the products your website offers. Each page of content you have, as well as additional things you offer like PDF reports or E-books, can increase the links to your website.

If you don’t already have one, it is important to have a business blog. It is the perfect place to share information about your company and the products or services you offer in a less formal atmosphere. You can also use questions your customers ask as a springboard for blog posts. If you can write a response to each question, you may have enough questions for 20 or more blog posts. Create a series where you answer client questions each month but also consider content so you can publish at least weekly.

Perhaps you don’t feel comfortable writing but still want to answer customer questions. Do a weekly video or podcast instead. You could also compile a free E-book that answers common questions that are more in-depth than you want to cover in the FAQs on your website.

Another way to use video content on your website or blog is to demonstrate how to use products you sell. You can also perform general maintenance on the products and video tape that. Think of the things you wish you knew about your products or services and then create a video to provide that information.

You can also use content that has nothing to do with your products or services. If you own a car dealership, you could offer tips on preparing your vehicle for winter or what maintenance needs to be done before summer vacation. If you own a heating and air conditioning business, you could offer hints about preparing for a move or proper insulation to get the most from your heating system. Make sure the information you provide is valuable to your customers and you can’t go wrong.

These ideas aren’t the only ones you can use to come up with valuable content for your website. Remember that each new article you write, E-book or report you offer and video you share is potential traffic to your website which could result in additional sales.

Yes, content is still king, and once you understand its importance, you can use it to help improve the ranking of your website on search engines in Danville and the surrounding areas.