When your business is looking at marketing your website locally through national search engines, your focus will be on local SEO, in Fremont or wherever the location of your business. Search engine optimization is similar but not exactly the same when you are focusing on a locality. Regardless, you will want to make sure that your content is excellent quality, since that is the single most important factor for SEO. However, when you want local people to find your business, there are some other things you also need to take into consideration.
Make sure your online listings are complete, accurate, and consistent. Check your business’s name, address, and phone number, along with website address, anywhere you can find it online. While it certainly takes time to go through and update any inaccurate listings, it will be a great advantage to your business to do so; it is time well invested. Many search engines will drop the ranking of those who have incorrect information out there, resulting in a mismatch.
The reason this is important, especially in large cities like Fremont, is because of the sheer quantity of businesses. The likelihood of similar names is high; making sure your business has the correct name, address, and phone number is essential. If your business is People’s Purple Widgets and someone at your office mistypes the information as Purple People’s Widgets, it won’t be considered accurate. Anyone interested in your widgets may not realize the two names are for the same business, and continue looking. This mistake could mean missed sales.
Also, having the exact same name, address, and phone number (sometimes called NAP) – and website address – on every service that lists businesses, such as Yelp, Google+, Foursquare, etc., will increase your ranking due to consistency. Of course, this information helps SEO in Fremont and the surrounding cities by making sure local people find your business.
Even though your NAP information is the most important information, it is not the only information. Be sure to check the sites to make sure they offer as much information about your business as possible. This includes your operating hours, prices, reviews, information about your product or service, credentials, and anything else that people might want to know.
This concept also carries into social media, which is factoring more and more into SEO in Fremont efforts. Having a full-fledged page on Facebook or Google+ is much more important than you might think. Many customers will look on social media first to find your business before they ever try to find a website. Some people even consider your social media presence their primary contact with your business.
Reviews of your business are not under your control, but it is good to encourage people to give reviews – and make sure your interaction with them will encourage good reviews. Remind them with a sign or QR code on the door, or ask – good reviews will help local SEO for your Fremont business.