When you are considering search engine optimization for Danville businesses, there are some myths across which you have probably come. While many are listed as truths, many have been debunked. Some of these myths include the following:

• SEO is too difficult if you are not an expert.
  • Even beginners can handle the basics of search engine optimization (SEO). If it is too difficult to figure out the coding parts, one can use a content management system (CMS) such as WordPress, which has basic SEO built in with advanced SEO plug-ins available.
• There is too much – starting now would just put your business behind.
  • It is never too late to begin using search engine optimization, Danville businesses! The basics are quite simple and, while they may take a little time to get started, keeping up will take minimal time. Keywords are the main consideration. Decide on a few keywords – usually phrases – and use them judiciously. A tool such as Google AdWords can be helpful in choosing the best keywords for your product or service. Use keywords in your title, and in the URL, if possible. Use alt text for your images, and make the filename of images descriptive. Using your keywords near the beginning and near the end (within 14-20 words of each) and possibly once or twice in the middle, depending on length will be sufficient, in most cases.
• Meta tags are the primary thing.
  • While it is important to have a good title and description in the meta tags, the keyword tag is no longer used. While some still include it, most search engines ignore it completely.
• My site must be the very top! I’ll be in the top ten in no time!
  • The issue with this one is that no site will rank in the same place for ALL keywords that might be related to the site. This is why it is important to choose a few select keywords for which to optimize. While it may be possible to get on the first page of results in some search engines, that does not necessarily mean you will be on the top of the list in all of them. The point, anyway, is not necessarily to be at the top of the list, but to be able to be found by potential customers.
• SEO strategies like CSS, high keyword density, and backlinks are the way to go!
  • CSS, while useful and better for fast loading and compatibility, is not required for search engine optimization. Keyword density should be kept between 3% and 10%, as density greater than 10% is often viewed by search engines as spam rather than valid content, which reduces rank for most search engines. Backlinks are good, if they are quality links from pages with real content, and not ‘link farms.’ It is better to use unique quality content on your site instead of trying to use gimmicks.
• A website only needs to be optimized for Google and Yahoo.
  • While these are the most popular – or at least the most advertised – there are still many other search engines that are being used throughout the internet, including Bing, Excite, Lycos, and others. Using real optimization techniques that are valid for the majority of search engines is wiser than trying to only affect your ranking on two.

All in all, it is best to simply make your site useful and informative, with quality content. This will result in other people choosing to link to your content, which will increase your rankings naturally. This is the best search engine optimization, Danville, for any business’s website.