If you’re in business and not using social media, you’re missing a great way to use it for SEO in Fremont. In fact, with the right SEO know-how used in a number of social media profiles, you can begin driving organic traffic to your company website.
When you want to benefit from social media, the best way to start is with the most popular platforms. Which ones are those, you may wonder. Think of Facebook, Twitter, Tumblr, LinkedIn, Google+, Pinterest and Instagram. There are others, of course, but these are a good starting place and enough to keep you connected. It is important to realize that maintaining these social media accounts will take some time and effort, but the results can be worth it.
More than anything else, the biggest benefit of social media is the ability to begin or build upon relationships with customers and potential customers. If you are able to optimize your social profiles and posts in each social media platform and get new visitors to your website, that’s just an added benefit.
Some social media profiles will have a larger impact on search engine algorithms than others. Right now, Facebook and Twitter are among the most trusted. This means that links from your profiles on these sites will help search engine results. Then when you are active on these platforms and link back to your business website that will help even further. Since social media is so popular, it makes perfect sense to use them.
With more than 1 billion users, Facebook is the go-to social media location if you want to connect socially. As a business, you can create a business profile that allows you to post videos, photographs and important information you want to share with those who “like” your page. Fill out the profile as fully as possible and use SEO keywords that are used on your business website. You will also want to include a link back to your business website on the profile itself as well as in status updates you make. Remember to provide a link back to your website whenever possible.
Twitter users have increased but they are still behind Facebook. Some businesses like the immediacy of using Twitter because it limits their time to 140 characters. Of course, if you have a number of followers and respond to each tweet, it can take up a considerable amount of your time. Again, it is important to fill out your company profile as completely as possible. With Twitter, you can use links within your tweets. Even if you don’t respond to each tweet, do pay attention to complains and respond as quickly as possible. The fact that you’ve responded will go a long way with those who have complained, and if you can resolve their issue you will have gained a follower who will most likely share their experience and the satisfactory response.
LinkedIn is less popular than either Facebook or Twitter, but it is gaining in popularity among business professionals or those who are seeking employment. Because it is considered to be more professional, you may want to limit your posts there to things that are more relevant business-wise. Your business page profile is important and leaving out information is not advised. Remember to link your LinkedIn profile page to your home page to bring traffic to your business website.
Google+ is one of the newer social media platforms but because it is from Google, may play a more important role than any other for SEO in Fremont. One of the benefits of Google+ is the ability to have one profile that can be split into different circles so you share information with a specific group of people rather than broadcasting it to everyone who follows you. Using links in your status updates and business profile page will make a difference. When you consider Google is more concerned now with authorship, it is easy to see how this can affect search engine results.
If you need help with setting up your social media platform profiles, consider contacting Bay Area Online Marketing at 925-736-5808. They understand social media and how to get the most from SEO in Fremont.