Online Marketing San Ramon – Effective, online marketing requires a comprehensive approach. While it may be possible to succeed with a single approach, it’s not recommended. The old adage, “never put all of your eggs in one basket,” is true. What happens when the advertising effort becomes less effective or outdated? Profits begin to dip and a business or entrepreneur may find itself out of business. For this reason, it is best to take a more well-rounded approach. Below are a few online marketing options that can be used in conjunction with one another.

1. Social networking: Social networking has become a great way to market online. It is a more personalized approach that wasn’t as readily available, or least not fully utilized, just a few years ago. Today, most major businesses have a social networking presence, while tons of small businesses and individual entrepreneurs do.  Social networking, when done right, can be very effective. It is also free, which appeals to just about everyone.
2. Search engine optimization: Search engine optimization is another very good way to market online. It involves getting ranked for keywords that are relevant to a company’s product. The best keywords are those utilized by people looking to purchase a product or service. This is because these people are more apt to buy something than someone who casually arrives at a website.  
3. Pay-per-click: Pay-per-click has long been a popular way to market online. However, in recent years, it is often too competitive and expensive. Google also seems to be making life increasingly difficult for online marketers, shutting down accounts for unknown reasons and without offering a detailed explanation. This is obviously frustrating for marketers, not to mention detrimental for their businesses.
4. E-zine marketing:    E-zine marketing is a familiar form of marketing for some marketers but obviously not for everyone.  It simply involves purchasing advertising space in relevant e-zine (online) magazines. When the offer is right and the correct group is targeted, this can be a great way to obtain leads and make sales.  
5. Article marketing: At one time, article marketing was all the rage. It’s still pretty popular, though perhaps not as effective as it once was. If there is an ace writer on staff, this still may be a viable way to market a business.
6. Press releases: Press releases can be a really good way to drive traffic to a website. If optimized and the right service utilized, the result can be high rankings for targeted keywords.  It is important to write a quality press release, otherwise, it won’t be accepted by online press release companies. Press releases are written to inform, not to make a sale, although the former can lead to the latter.