With 90% of American adults owning mobile devices, of which half are smartphones, internet marketing in San Jose needs to be at least partly geared toward mobile marketing. It is not always easy to know how to get the most mileage out of your marketing endeavors, but the following tips may be of some aid.

The first thing that would help a company to make the most of its mobile marketing is to know its goals. The most common goals include selling more, promoting products and services, driving traffic to its website or physical location, offering special promotions, or improving customer service. Prioritizing your goals will be of great help in determining the best way to improve your mobile presence.

Having a version of your website that is optimized for smartphones – which have very small screens – is almost imperative. Make navigation simple and make your products or services and company information easy to find and easy to see. Clearly, the screens on mobile devices are smaller than computer screens. Because of this, it is important to make your messages clear and concise. Pages should be optimized for the smaller screen so scrolling sideways can be kept to a minimum, because overall, smartphone users are all about convenience. If your mobile site does not provide convenience, smartphone users will give up and go somewhere else.

Creating an app for your company is another possibility. An app should be engaging, but functional. You may consider offering a scaled-down free version of the app, with a premium version with added features available for a nominal fee. Offering an incentive to use the app – such as a discount with an app-accessible-only code – may also encourage customers to use your mobile app.

Text or SMS messaging is another way to implement mobile marketing. It is always best to use a double opt-in process (in which a customer sends a message, and then confirms) to be sure that messages are desired. A shortcode is an excellent way to do this. This is a 5- or 6-digit number to which messages are sent to opt in to lists (and from which marketing messages can be sent). An example of this is  the code you might see on fast food promotions that say “text WINNER to 234523” (that is not a real number; it is chosen at random as an example). The number (here “234523”) is leased from the Common Short Code Administration and is usually available to any cell phone user. Be sure to include how often you intend to send messages, how to opt out, and the notice that “Standard rates may apply.” Make your texts relevant and timely, as they are always interrupting someone and you want to make it a pleasant interruption.

Keep in mind these mobile marketing tips for internet marketing in San Jose, and you may be surprised by your results.