How to avoid the most common business blogging mistake


How to avoid the most common business blogging mistake

Do you know what is the most common mistake businesses make when it comes to blogging?

Using a blog like marketing collateral. Where the content is all about selling.

A business blog is where you can share ideas, ignite passions, impart information, stir up debate and even entertain, but please recognize a blog post is not an ad.

You’ve got the whole rest of your website for selling purposes, so keep your blog a “no sales pitch” zone.

Your goal with a blog should be to engage readers in a thoughtful way to generate conversation. That’s why you invite comments at the end of posts.

Use a voice that’s believable and informal. Absolutely, a blog can play into your sales and marketing goals – but not in a super-direct way. Keep posts personable enough that readers will want to interact. Do this often enough and you’ll develop brand affinity. Sales are sure to follow.