How to avoid the most common business blogging mistake

Do you know what is the most common mistake businesses make when it comes to blogging?

Using a blog like marketing collateral. Where the content is all about selling.

A business blog is where you can share ideas, ignite passions, impart information, stir up debate and even entertain, but please recognize a blog post is not an ad.

You’ve got the whole rest of your website for selling purposes, so keep your blog a “no sales pitch” zone.

Your goal with a blog should be to engage readers in a thoughtful way to generate conversation. That’s why you invite comments at the end of posts.

Use a voice that’s believable and informal. Absolutely, a blog can play into your sales and marketing goals – but not in a super-direct way. Keep posts personable enough that readers will want to interact. Do this often enough and you’ll develop brand affinity. Sales are sure to follow.