Do you know how to hire the right company for search engine optimization in San Jose? Chances are you may have some questions if you have a new website or have been trying to handle SEO on your own. These tips will help you know what type of SEO firm to look for and how to know which firms to avoid.
Most businesses may begin the process of finding a search engine optimization firm in San Jose and the surrounding area by doing an online search for their city and the phrase SEO. They will most likely get a large return on their search. However, just because an SEO firm has a top ranking on the search engine, does not guarantee they are the right company for your SEO needs. You will want to consider the following:
- It is important to note that no SEO firm is going to be able to live up to a guarantee of first page Google ranking using organic searching. If they do try to make that promise, this is a quick indication that they are not the company for your search engine optimization in San Jose tasks. While most SEO firms may be able to help improve your website ranking on Google and other search engines, it is impossible to make a promise of the top ranking.
- Find out about the company you are considering for SEO in San Jose. Some questions you may want to have answered are:
- How long have they been in business?
- What type of reputation do they have among their peers?
- What do current and former customers have to say about their communication and services?
- Are their services priced reasonably or do they seem too high?
- The right company for your San Jose search engine optimization may not be a big ‘firm’ at all. In fact, a smaller company may be better suited to provide your SEO needs than a company with 100 or more employees.
- Know what you need, not only in an SEO firm, but also in the results you would like your website to attain. Some tasks are one-time activities such as audits or removing old, stagnant links. Other tasks are on-going such as link building, establishing and maintaining a social network presence, or pay-per-click efforts. What short term goals do you see for your website? Do you want to increase page views or the number of leads you get each month? Is it more important to make more sales in a specific time period or do you want to see your website listed higher on search engines? It is important to know what you want an SEO firm to accomplish and have a way to measure if they are able to achieve your search engine optimization goals for your San Jose business.
- Speak with several different SEO firms, but don’t advertise you’re looking. It is likely any firm you are thinking about hiring will provide a free consultation. This will allow you to let them know what you want, let them tell you what they can do and see if your personalities are compatible. Don’t share that you’re also speaking with other firms, but you will want to allow each firm an opportunity to send a proposal in writing so you can compare them and choose the best one to fit your goals.
- Be sure to ask for references when seeking assistance with SEO in San Jose. Obviously a company is going to provide information for satisfied customers, but you do want to check the references they give you. This is their one way of proving to you that they can do what you need to be done. If possible, seek out a firm that has worked with other companies in your industry. If your services or products are unique, you may need a general SEO firm rather than a specialist.
- What type of guarantees do they offer? Are you locked into a long-term contract or will they do a periodic re-evaluation review? What types of reports will they provide to prove their efforts are paying off? You want to work with a search engine optimization firm in San Jose that provides reports to show there is movement of your website on search engines in the right direction or can show that there is more traffic to your website.
Ultimately, choosing the right company for search engine optimization in San Jose will come down to knowing what you want (clear, measurable goals), getting proposals from several companies and comparing the overall experience with each. Then you will be able to make the best decision possible.