Drive Traffic to Your Website with Social Media Optimization

Company websites that are struggling to get the traffic will want to come up with a new online marketing plan. Learn how to drive traffic to your website with social media optimization. With the popularity of social networking and social media, any company would be wise to include this in their overall marketing approach.

Part of the reason why social media is so effective is that they reach a wider audience than using keyword Google searching and traditional advertising. Social media also allows a business to keep their current customer base engaged, allows them to find new customers and is a great way to keep communication lines open. This approach provides customers to share their thoughts about a company and gives the company a chance to respond.

When a company chooses to use social media optimization, or SMO, they create a means to link their business website with the different social media outlets. These would include using social networking sites like Facebook, MySpace, Ning and LinkedIn. Social bookmarking sites like Digg and Delicious are also used. Micro-blogging sites such as Twitter, Google, Buzz and Tumblr are great for businesses that want to make quick announcements rather than putting out a formal press release. A company may also want to use multi-media sharing sites like Pinterest, Flickr and YouTube. With all of the social media options these days, there is no reason why an online business would not use them to their advantage.

Drive traffic to your website by using these SMO tips:

• The first step when using any type of optimization is to identify the audience you hope to attract. This is especially important when dealing with social media. You want to make sure the content you put out reaches the right readers. If you target the wrong group with the wrong content, it will not matter what your strategy was, it will not get the results you want.
• All content placed on your business website needs to be recent, easy to share and significant. The message you send out through social media must be clear. It is also vital that your readers are able to share it. A customer should be able to easily copy and paste a Tweet into Facebook. When it reaches Facebook, people can then Like it, which shares it with their network.
• Remember to add the social media icons to your website. If you provide new content to your website regularly, and the social media icons are available, it is easier for customers to your website to share it with others in their social networking group. If you look around the internet, you will see the icons for Facebook, Twitter, LinkedIn, YouTube or other social media outlets.
• Add a business blog as part of your social media optimization approach. Once you have the blog up and running it is imperative to add new content regularly. A static website or blog can actually be a detriment as much as not having a website or blog at all. New content that is relevant to your reader will keep them coming back and sharing about what you have to offer.

There is so much more you can learn about SMO and how you can use it to drive traffic to your website. Bay Area Online Marketing has a team of experts available to help you with your comprehensive marketing approach that includes social media optimization.