Most people are aware that search engine optimization (SEO) for San Jose businesses, as well as other areas, is a necessary thing. Most have probably seen advertisements or been approached by someone offering to do it for them – for a price. However, it is possible to improve your site’s SEO with little or no impact on your budget. Here are some ways to do that.

Social Media

Social media sites, including Facebook, Twitter, Google+, LinkedIn, Tumblr, Instagram, and others have become a much larger factor in SEO than most expected a few years ago. While Google does not state any correlation between social media and ranking, it is undeniable that there is a connection. Businesses have done their own research and saw an increase in ranking when their posts received more likes and shares on Facebook, and Twitter got Google to show tweets in their search results.

While there are quite a number of social media platforms available, it is not necessary to have a presence on every one of them. Find out where your customers and potential clients are, and make use of that one or two.

Remember that, while social media can be a big boost to your ranking, it is best to have an actual business web site and not only a Facebook page (or whatever platform you have chosen).

Your Website

Content is the most important part of SEO. Fresh, quality content is what really affects your ranking. Remember that your page title, URL, and main heading are also important on each page, and complement the content when you include your keywords in them.

Do not be afraid to have a lot of pages – it is usually best to concentrate each page on one product or service in order to increase its ranking. Be careful not to overstuff your content with keywords in such a way that it becomes ridiculous or unreadable. Search engines will now penalize such pages. Naturally flowing content that includes the occasional keyword in a relevant manner is the best option.

Know the keywords on which you want to focus. Choosing a few relevant keywords will allow you to optimize for them more than trying to rank high on every possible keyword.

Make sure users can find their way around your site. A well-organized site is better for both users and search engines, both of whom use the same navigation.

Be Mobile-Friendly

Optimizing for mobile users has become a necessary part of SEO. Google factors “mobile-friendliness” into the ranking for a site now. Google offers tools to check your site for responsiveness that also offer suggestions on how to make it better for mobile users.

Webmaster Tools, offered by Google, are another way to check out your site to make sure it is optimized the best it can be. Remember, SEO for San Jose businesses is important, and it does not have to cost a lot of money – just a little bit of your time.