Are you afraid of social media?

Some companies are reluctant to get into social media because they have concerns about the “social” part of it. They worry they can’t control the conversation and fear what people will say about them online.

Well, companies can’t control what people say about them online no matter what. There are plenty of places for consumers to rate your product or service. Anyone can post a video on YouTube stating his or her thoughts on your business. There may already be forums, groups and other places on the web where people discuss your brand.

So just know that you can’t stop the conversation.

But you can maintain some control over what’s said; by having your own social media presence where you can fashion the messages, then listen and respond to feedback.

It’s like a having huge focus group right at hand, 24/7. Once you know how to use it properly, social media offers many fantastic ways to gain valuable market research.

So what are you waiting for? It’s time to get social.