5 Tips for Online Video Optimization


5 Tips for Online Video Optimization

Does your company use online video to toot its horn?

Don’t let the honking go for naught: Like other web content, you want to optimize videos so they rank high with search engines.

Search engines can’t crawl the actual video – at least not yet. You need to provide information about the video that search engines can recognize. Here are 5 tips to get you started:

  1. Create a snappy title: Just like a headline to a press release or blog post, you want to attract attention. Create a title that grabs the eye. Include at least one keyword that relates to your brand.
  2. Use YouTube and Google keyword tools: Yeah, I know, Google owns YouTube; but they have two separate keyword tools. Try them both.
  3. Tag it well: Tag your video with terms relevant to the content. Choose a mix of popular terms and phrases and others that are less popular but will draw a strong niche audience.
  4. Maximize the meta data: Similar to tagging, include meta data with relevant keywords.
  5. Include transcripts or summaries of video content: This one’s a no-brainer that’s often overlooked. Post this content in search engine-friendly HTML.